Benefits Of Digital Marketing Over Traditional Marketing – IosAndWeb Technology

Digital marketing refers to promoting the products and services by using online electronic devices whereas traditional marketing is completely different in which promotions are done through hoardings, pamphlets, radio, television, etc. In Digital marketing, as a businessman, you can have a regular check on your marketing campaigns and know the effectiveness of your efforts. It will help you in analyzing and understanding what is working and what is not in real-time. It is far better than traditional marketing. In digital marketing, you can choose the specific demographics of people while creating the marketing campaigns but in traditional marketing, you will not get an option for choosing your target audience. The main aim of both the marketing techniques is analogous but the effectiveness of digital marketing is more. There are several benefits of digital marketing services over traditional marketing which can tell you why people go for digital marketing. 

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  • Cost-Effective 

Advertising by using online channels like social media, search engines are cost-effective than promoting your brand by Television, radio, hoardings, and pamphlets. By developing a great strategy with an affordable investment you can achieve your business goals like standing against your competitors, creating revenue, reach your target audience, and get the data you need to increase your overall Return on Investment.

  • Reach

Digital marketing is faster in making you reach your targeted audiences rather than traditional marketing. The people who are interested in your products & services will easily reach your business and you will be saved from annoying people.

  • User-Interaction 

In digital marketing, you can directly interact with your customers by making posts & advertisements on social media and search engines. This will help you in knowing your customer’s interests and views directly. Traditional marketing doesn’t provide you with this benefit. It is a static medium of marketing that doesn’t allow you to communicate with your customers. 

  • Coverage

Digital marketing will give you more coverage than traditional marketing. In traditional marketing, you will only cover those sectors for which you will pay. Like if you pay for newspaper advertisements your business will be printed in newspapers and the same for every other marketing channel.  But in the case of digital marketing, your advertisements will stay there forever. Everything you post on the internet will get stored on the internet and your customers can search for it when required. 

  • Tracking

In traditional marketing, you can’t track the performance of your marketing campaigns but digital marketing allows you to track the performance. 

The world is changing and everything is getting digitized. Not only magazines or news but we also use the internet for our everyday tasks like banking services, shopping, reading, etc. For even small tasks everyone uses the internet. It’s high time for you to get your business online and make it popular among the people. Hire IosAndWeb Technologies as your digital marketing experts and they will guide you in making an investment in digital marketing campaigns. 

Some Advantages Of PPC For Small Businesses – IosAndWeb Technologies

There are several benefits that PPC gives to small businesses. It is the best way to get a higher ROI if developed effectively. Successful and effective PPC services will help you to generate more profits than any other marketing method in a shorter period of time. It will help you to reach your targeted audiences at the right time and place and the moment when they want to be your customers. 

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We have come with this article to make you know the benefits of PPC services for small businesses so that you can develop your digital marketing strategies that way.

  • Fast Results 

PPC campaigns will give you faster results than any other digital marketing services. Every businessman wants faster results and he can get them by developing effective PPC advertising campaigns. There are very few steps that you need to take to develop a PPC advertising campaign. If you already have a running website, create a Google Adwords account, set up your ads, and start running them in Google network to get traffic. 

  • Measurable Results  

The most amazing thing about PPC campaigns is they give you measurable results. In PPC advertising campaigns you can measure everything like costs of the campaigns, profits, views, clicks, insights, and many more. You can manage anything of your PPC campaign no matter if it is about spending money and earning profits. There are many Key Performance Indicators and other reports that will give you all the required information and data available. 

  • No dependencies on SEO or Google algorithms 

SEO is essential for getting high ranking in search engines and having an SEO friendly website is an asset. But if you are starting with PPC then you don’t need to care about Google’s algorithms and its changes. 

  • Reach the right audience 

While developing a PPC campaign you will get to choose where and when you will display your ads and who will see your ads. It all depends upon the various factors like keywords, location, website, device, time and date and many more. Creating a PPC campaign is completely flexible and you will be allowed to segment your market and showcase your products in front of your audience. 

  • Brand Recognition 

By doing keyword research, you will get to find the keywords that you can target. People who will search for those keywords in your niche will start watching your ads on the search engines. In this way, people will start knowing about your brand and you will get a business authority in the market.

  • Budget-Friendly 

You can develop your PPC advertising campaign according to your budget. It will allow you to choose your own budget for an ad campaign. In this, you will find an option in which you will choose to pay for one click. As we have already discussed, PPC is completely measurable and you can measure your costs. You will easily analyze that your running ad campaign is giving your profits or losses for further actions. 

Contact IAW for the development of paid search advertising campaigns for your website on the internet. PPC experts at IosAndWeb Technologies will give you result-driven PPC services and bring your targeted audience to your website.

Best Practices For Effective PPC Services – IosAndWeb Technologies

Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the correct strategy, you can get outstanding growth, however, the average ROI of social media is not always stable. So you probably wonder, is there any other option except Social Media Marketing Services?

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Actually, there are strategies that have been proven effective since the dawn of search engines. They’re referred to as Paid Search and Pay-per-click, and they’re still as effective for your investment as they used to be. While searching on Google, paid search advertising always catches eyes.  

It’s an excellent way to bring more traffic to your website and push your products in the process. PPC can be extraordinarily effective, but only if you do it right. That’s why in this article we have the strategies that you need to focus on to achieve PPC success.

Why Do You Need to Include Paid Search in Your Marketing Strategy?

Customers know what they want, and will often purchase it as soon as they see it. With the help of paid search advertising, you’ll be there when they need you. As a matter of fact, your ad is there even if your SEO Services efforts haven’t delivered the desired results yet.

If you have a broad target audience, PPC Services can help you achieve your sales objectives, and even if your target market is niche-specific, a paid search strategy can help, even with the right geographic location as one of the search criteria.

In many cases, a prospect needs to be in touch with your company several times before making a purchase. We’re talking about social media posts, articles, landing pages, and ads as well. The customer sales journey can begin really simple by hearing about your product on the radio, googling it, and if you’re present on the top search engine results page with your ad, you can convert the customer on the spot.

  • Set PPC Goals

Every marketing campaign needs goals, including paid search. You need to think about the outcome of your campaign, and you need to have a method to measure the progress towards the goals.

Ask yourself what is the number one thing that you want to achieve with your PPC services campaign. Do you want to grow your revenue? Or you want to increase brand awareness? What are the keywords that you want to focus your campaign on? Do you need to refine an existing campaign or start a new one from scratch?

  • Personalize Your Ads

If you want to compete for your customers’ attention, personalization is a must! You need to ensure that your ads reach the right people. Think about Facebook Custom Audiences and Twitter Target Audiences for example. You can use those platforms to show your ads to a focused list of people. Google’s Customer Match works the same!

You can upload your list of leads and place targeted ads in front of them on YouTube, Gmail Sponsored, or on the search engine. You may also use Google Customer Match to upload and make Similar Audiences to reach people who have the same demographics and behavior because the ones from your existing audiences. 

  • Single Keywords Ad Group (SKAG)

Google AdWords became extraordinarily competitive and also the CPC is on a relentless rise. This is why low-quality keywords and bad clicks are simply inexcusable. Direct your campaign towards a single keyword ad group, to increase your CTR. 

Pairing your keywords into different ad groups guarantees that the keywords that you bid for equal the search term that you’ve paid for.

  • Target Bottom-of-the-Funnel Keywords

If your ads bring users to your landing page but you’re still not able to convert them, maybe you use top-of-the-funnel (TOFU) keywords to target prospects that are not quite ready to purchase, or they’re not at that stage of the buyer’s journey.

Leads that are not ready for conversion yet use general keywords in Google searches because they don’t know much about the product/service, or they’re not quite educated about it. Targeting bottom-of-the-funnel (BOFU) keywords can help you avoid undesirable leads at this stage.

Assessing BOFU keywords with an understanding of the niche terminology and phrases that are used in your industry. On those phrases, you need to attach bottom-of-the-funnel keywords that prompt people to the CTA, such as:

  • Branded terms
  • Competitor terms
  • Contact words like “contact”, “call us”
  • Location: City/state/region/zip code

These keywords need to be uploaded to your AdWords Keyword Tool and the next thing you need to do is to examine the keyword volume and the competitive nature of the keywords. Then, inspect the CPC of the keywords. A higher CPC describes you that you may have many competitors that bid for the same words.

Select your BOFU keywords based upon high search volume, low competition, and high CPC. This stage of the keyword research process requires thorough research, time, and testing.  

SEO vs PPC: Which One is Best? – IosAndWeb Technologies

Search Engine Optimization vs Pay Per Click 

SEO refers to a technique which is used for improving the quality and quantity of website traffic by organic means without using any paid tools. Pay Per Click is an advertisement that appears on the top of the search engine results on the first page. SEO is a completely free technique but PPC has a cost per click. SEO and PPC both have their own pros and cons but if they are implied together then works best. 

SEO: Improve Your Website’s Organic Traffic 

  • Awareness: by getting visibility in search engines with your targeted keywords users will get to find your business. In this way, you will get your potential customers and create brand awareness.
  • Branding: When people will start finding you in their search results and start getting information about your business then it will benefit your brand. Your website visitors will associate with your brand and start trusting you when you will solve their queries. This will lead to a purchase and an increase in sales. 
  • Credibility and Trust: by watching you in the search engine results your potential customers will start developing trust and credibility towards your brand and services. The majority of the users do believe in organic results rather than paid ads. 
  • Website Traffic: SEO improves the quality of your website traffic and that will lead to an increase in brand awareness of your business. Visitors will get knowledge about your brand and purchase your products. 
  • Cost Per Click: SEO does not charge any direct costs for impressions. You have to hire SEO services then you’ve to pay them for their services. 
  • Return On Investment: Organic SEO techniques and improved traffic will also boost your overall ROI. Instead of using traditional paid media, improve your brand’s sales with SEO. 
  • Cost: SEO may be cheaper than PPC and more time-consuming. But it will bring you organic and cost-effective results than all other digital marketing tactics. 
  • Sustainability: Unlike PPC, SEO will not stop giving its results on the spot you stop paying. SEO needs continuous efforts but you need not pay any direct money to get results.

PPC: Pay Per Click

  • Position on the page: Paid search ads rules over the content on the search engine results page. It will display four ads on desktop and three on mobile which will be shown to the user while searching for their keywords. 
  • Visual Product Ads: While creating ads for your brand you will also get an option of Product Listing Ads which will help you to display your products on SERPs’ first page. This way you will get to know the user who will click on your ads. With this, you will get to improve the Click-through rate. 
  • Brand Visibility: With PPC, only your targeted audiences and the right people will get to see you. 
  • Budget: Before investing in paid ads you have to determine your budget and decide how much you want to spend. 
  • Speed: PPC campaigns bring results faster than organic SEO techniques. PPC services of IosAndWeb Technologies will develop effective PPC campaigns for your brand and bring you in front of your customers. 

We at IosAndWeb Technologies will suggest you develop a marketing strategy by integrating SEO and PPC. When These both will work together, give better results. The results can be improved by both ways whether it is paid or organic.