What’s The Difference Between White Hat, Black Hat, And Gray Hat SEO? – IosAndWeb

The white hat and black hat phrase originated from Western films. In those films, it was an easy way to analyze between the hero and the villain. The black hats were usually worn by the villains and the hero used to wear white hats. 

This philosophy has been not only used in films but also in various other industries. Both hats distinguish between ethical and unethical activities. From this terminology, the SEO industry also gets influenced and used it in SEO activities. 


Black and White Hat SEO

Before using SEO techniques, you must be familiar with both terms which will help you in deciding the one you should go for. White hat, its name is describing itself. In this SEO experts only perform ethical SEO services. All the activities get performed with a set of rules and follow all the algorithms prescribed by the search engines. 

In the case of black hat SEO, the SEO activities get done by using some unethical and risky practices that are not allowed by the search engines. The black hat tactics do not work for the long term and give results. Using black hat SEO techniques will affect your website in certain ways and can result in other dangerous consequences. 

What are Bad and Good Practices?

To perform SEO activities, there are few rules that are given by the search engines to the SEO experts. Because search engines have to work under various conditions and only they can decide what they need to do to be featured. The search engines have their own algorithms that are used by SEO experts as the rules for performing SEO services. SEO experts have been using and following these algorithms for years. Search engines make little changes in their algorithms after some time and the experts have to work according to that. This was done to avoid malicious hackers and other manipulative tactics to get better search results. 

Gray Hat SEO

There are very few people who know about the activities of Gray Hat SEO experts. As Gray is a mixture of black and white, the same terminology is followed by the Gray hat SEO experts. They use both white and black hat SEO by combining them. By following some ethical tactics under the rules of the search engines and by adding some shortcut techniques, Gray hat SEO experts bring results. The Gray hat SEO does not come under the category of completely ethical and unethical. 

Using black hat SEO techniques is not illegal, it is just not according to the search engine algorithms. You will not directly get penalized for using Gray hat SEO techniques up to some extent. 

After getting the information about white, black, and gray hat SEO, it would become easy for you to opt-out of them. If you really want to achieve a high ranking on the search engines and get long term results then you must go for IosAndWeb Technologies for getting white and gray hat SEO services. They will guide you with all ethical and unethical SEO activities so that you can avoid black hat SEO strategies. At IosAndWeb Technologies the white hat SEO experts will deliver you their services at different prices.

Why Should You Hire A Social Media Marketing Agency? – IosAndWeb Technology

If you’re having a business and an online platform like a website where you are growing your business then add social media marketing in your marketing strategies as well to get more exposure. In 2020, social media is an unignorable concept and some of the businessmen don’t even have any idea of the benefits that they can get from social media platforms like Facebook, Instagram, Twitter, LinkedIn, and other marketing sites.


As a businessman, it’s impossible for you to focus on both digital marketing as well as sales together. Hire a digital marketing agency in Mohali to make your business grow online and increase sales. 

  • Build and Manage Healthy Relationships With Your Customers

By hiring a social media marketing agency you will get to develop strong and healthy relationships with your customers and clients. A social media marketing agency like IosAndWeb Technologies will create attractive and appealing profiles for your businesses on different social media platforms to give your business more exposure. To get good followers and fans on social media platforms it is not mandatory to have a large business, you can establish your trust and build good relationships with your small business also. As a social media marketing agency, we’ll help you in increasing your audience and grow your business quickly.

  • Increase Your Popularity 

It has been seen in many reports that 49% of the people get to know about your business from social media profiles. These reports truly show that every business must have a social media marketing expert to manage their social media accounts. Nowadays every customer wants to get their needs fulfilled with their home comfort. That’s why e-commerce businesses are growing and getting appreciation. Communicating through social media will help you in growing your business and gain popularity among customers. The most prevailing social media applications are Facebook, Instagram, Twitter, and LinkedIn. 

  • Cover All Types Of Demographics 

While developing social media marketing campaigns, you will get to choose the demographics like which age group of people you want to target. This way you will get to know the age of people that are following you on social media. As per the research, people between the ages of 18 to 29 tend to use social media sites on a regular basis. You can develop your social media marketing strategies according to the different age groups by knowing their interests. By hiring IosAndWeb Technologies you will get to capture your customers’ minds. 

  • Establish A Direct Communication 

By posting on social media platforms you can establish direct communication with your customers. By comments, likes, and feedback your customers can share their views about your products & services on social media. You will get to know about their interests and choices that you can consider while launching new products. Your social media marketing expert will work as a bridge between you and your customers. 

Now it’s time to hire an expert team of social media marketing to create an identity of your business on these prevailing platforms. Online marketing is trending and everyone is aware of it. Use it for your business as well and make your business known to everyone. 

Boost Your Organic Social Media Reach – IosAndWeb Technologies

When we start talking about social media, the first thing that comes to our mind is social media. And one thing we must tell you is the platform behind the decline of social media reach is also Facebook. Now you must be thinking about LinkedIn and Twitter. In this post, we’ll talk about these two concepts and you will get to know what you should do to correct all these things. From the title, you must get the hint that about social media reach we are going to talk about. You will get to know some tactics that will help you to boost your social media reach.


  • Optimize Your Social Media Profiles

Optimizing content for the SEO Services purpose is not enough, you have to take the same steps for social media profiles as well. You should optimize your social media profiles for better visibility. At IosAndWeb Technologies, we’ll give you some tips which you can use to be a social media rockstar. Create your social media profile and pick an easy to remember the username, brand logo, defining photo, a keyword-rich description that defines your business, and finally add a backlink that directly takes customers to the landing page or your website. 

By focusing on these elements you will create an attractive social media profile. Now you need to focus on posting the content. These elements will also be considered while posting the content on your social media channel. 

  • Post Evergreen Content

When we keep content marketing strategies in mind while blogging, then why don’t we think the same way while posting on social media

Saying evergreen content is far more difficult than creating that kind of content. To Boost any post’s social media reach you should make it evergreen. Market conditions always keep on giving you opportunities to generate interesting and reliable content. You just need to open your eyes and ears and look around. Never make a post with an expiry date, this will surely help you in achieving this. Look at your audience’s issues & queries and try to solve them by generating informational content. 

  • Social Media Needs Smart Work

The data released by Facebook shows that a single Facebook user scrolls up to 1500 stories in a day. For the better engagement of the users, the algorithms of Facebook shows the relevant posts in the user’s newsfeed. While posting on social media you should concentrate on the quality of the posts rather than quantity. Uploading more content on social media is not the subject, it’s about posting new, high-quality, relevant, and informative content that will bring more audience to your channel. 

  • Post Right Type Of Content

Before posting, you should know what type of content will engage more users to your social media channels. It has been seen in a study that video content engages more audience and boosts your social media reach. But before posting video content you should know what kind of videos you should post. By posting high-quality videos you will get to bring more users. 

Boosting social media reach is similar to getting a high ranking on the search engines. Everything is about optimization, user engagement, timings, and the quality of the content. IosAndWeb Technologies has an experienced team of social media experts who will develop effective social media campaigns for increasing your social media reach. 

Tips To Choose An SEO Company – IosAndWeb Technologies

The dynamics of internet marketing changes every day because of the increasing competition. Many businesses are getting online and the search engines keep on updating their algorithms. The increasing development and competition give emergence to a variety of services. Every SEO company offers the best of its services to its clients and guarantees positive results for their businesses. As a result, small scale businesses get difficulties in choosing a reputed SEO agency. As a businessman, everyone doesn’t know what to ask about their services while choosing an agency. At IosAndWeb Technologies, we’ll give you some tips to choose an SEO company for the improvement of your business rankings on the search engines. 


  • Conduct A Small Analysis

Before selecting any SEO company, you have to check the functioning of your website and its ranking on the search engine results page. By analyzing these small things about your website, it will become easier for you to choose an agency. Use Google Webmaster Tools to check the positioning of the things that your website is viewing on the web. You can analyze the phrases, texts that are performing good and the strength of backlinks that your website is getting and any issues with the existing backlinks and many more things. To track the performance and traffic on your website you can use Google Analytics. 

  • Understand Your Needs

After the basic analysis, you should understand your website’s needs with respect to SEO. SEO is a long-term process; it’s not a one-time effort, with the analysis you will get to know about the immediate needs of your website. When you will get to understand the needs of your business, then it will become easy for you to know the time and efforts that your website needs. 

  • Consider Your Finance

While running a business we constantly keep on thinking about saving money as much as you can. Everyone wants to get the best of the services at less cost and want guaranteed results. The way we think considering these elements before choosing a digital marketing agency will not be a good choice. 

No reputable SEO company ensures the results because the algorithms from the search engines keep on changing. Nobody can predict the changes exactly that search engines are going to make. If any company is ensuring your results then you need to use caution. Some companies use black hat SEO techniques to get faster results but these results are not legitimate and for long-time. 

  • Pick the Best Fit

Sometimes the most popular SEO companies do not fit your business needs and you will get to pay for the services that your website doesn’t need. It’s not mandatory that you will be the esteemed customer of your hired agency, they might not give your website their full attention. For the best services for your website, you must hire IosAndWeb Technologies for getting digital marketing services. You will get really inexpensive services with high performance.

The SEO experts at our agency will put their complete knowledge and use the best of the technology to improve the ranking of your website on the search engines. We don’t concentrate only on one factor, we look at your website from all the perspectives and delivers high-quality solutions. 

Rich Media and Its Use in SEO – IosAndWeb Technologies

Today the whole world revolves around the internet and every individual is using the Internet for their personal or professional purposes. For constructing a great online reputation every business organization is using the latest SEO techniques. The entire website rankings can be improved by rich media. Everyone doesn’t know about rich media and its benefits. This is proven by research that people prefer to watch videos and other visual content rather than reading text on the internet. 


Rich Media has a great significance in SEO Services. It helps in bringing and engaging more users with your brand. Rich media includes videos, images, social media embeds, infographics, interactive content like polls, digital quizzes, eBooks etc. 

About Rich Media

Rich media is a digital marketing and advertising term that can be used for a website’s page advertisement by creating videos, audio content, and other downloaded programs that will interact with the user instantly. 

People having websites on the internet are always on the lookout for new marketing techniques to grab the user’s attention. To open the visual content, the user needs to have Flash and JavaScript in his computer system. Basically, rich media can be defined as using more videos and images content to make your brand more actively on the internet.

The Major Benefits of Rich Media

Rich Media gives plenty of benefits let’s have a glance:

  • Engage More Consumers

The major boon of Rich media is that it attracts more users and is helpful in engaging more customers with your brand. While visiting the Internet users pay more attention to the visual content and that becomes helpful in getting high ranking in SEO. 

  • Increase Website Traffic

The more visual content will bring more website visitors and ultimately that will increase leads & sales and profits. The main things that you can use to enhance the engagement of users with your brand are by adding videos, social media buttons, carousel, mapping tools, etc. 

  • Better Click-Through Rate

Rich Media always works for better SEO. A study has already proven that the Click-through rate of links with rich media has a 61% click capture rate. The website with rich media content has more chances of better ranking in the Search Engine Results Page. 

  • Rich Media Banner Interaction

There are 80% of people that search for things before purchasing on the internet via their mobile phones. Rich media banners are more interactive than other standard banners and people are likely to click more on them. 

Role of Rich Media in SEO

It is natural human behavior that they get attracted more towards visual stimulants instead of written text, that’s why adding images and videos for the website is significant. The advertisers can use images and videos for the improvement of SEO campaigns. It has seen in the last few years that people are likely to respond faster on their Twitter and Facebook posts rather than any other social media platforms. For better rankings on Google, advertisers should use rich media with the written text while developing the campaigns. 

For the development of SEO campaigns for your website, you must hire IosAndWeb Technologies that will give you SEO services and other Digital Marketing services. To get better rankings on the search engines the advertisers will use rich media like videos, audio files, and images for your brand. 

Some Ways to Optimize A Website For Great Digital Experience – IosAndWeb Technologies

To get a high ranking on the search engines website optimization is mandatory. Nowadays having an online platform for business activities is significant. For the improvement in search engine ranking, it is important to use digital marketing techniques for your business. There are plenty of techniques that digital marketing experts use to optimize a website for a great digital experience. Here some of them we’ll discuss with you.


  • Conduct a strong keyword research 

The entire SEO process begins with strong keyword research. As a layman or a businessman, you need to hire a legitimate agency for SEO services. They will comprehend your business objectives and google algorithms and find the most trending keywords in your business industry. Finding suitable keywords for your brand is essential before launching your website then it will help you in getting faster results. SEO results are not always consistent, they keep on changing so you need to have a complete record of the latest SEO results. 

Google’s keyword planner is a great tool to find suitable keywords for your business industry, you just need to begin with your business industry and the targeted location. You will get a set of keywords in your industry that people are using for searching your services on the search engines. It will show you the frequency of search and the competition among the keywords. The best way would be to go for low competition keywords and higher search numbers. 

  • Create unique content by using relevant keywords 

The content of the website has a great impact on the website visitors and it is also helpful in digital marketing. To maintain your position in the overall ranking and be in the Google listings, you need to develop unique and high-quality content for your website. Your content should contain the relevant keywords and it should be stuffed naturally in the content. The main aim of the content creation is to provide relevant information to the genuine audiences. Never consider your content as a stepping stone for your website, with this you can lose much. Keep working on the keywords and use them in your content regularly. The more reliable, readable, informative, and unique content will improve your search engine ranking. 

  • Keep on Tracking the Loading Speed

The new innovative technologies and coding languages have already reduced the loading time of the websites up to some extent. Most often, the website speed gets reduced because of more data. Google always shortlists the website with low loading speed. Therefore, it is mandatory to keep a check on your website loading speed to achieve a high ranking on Google and other search engines. It is not only about the home page of the website, in fact, but it is also about all the pages that your website has. 

  • Use Landing Pages

For website optimization, landing pages have a great significance but for better results, you need to stuff the right keywords in your content. If you develop a social media marketing strategy or other promotional strategies then using correct keywords is mandatory. Include the most relevant keywords in the title and the body content of the website page. 

Hire IosAndWeb Technologies as your landing page designers and SEO experts, they will focus on adding one keyword on one page while designing your landing pages. If you feel that you have more than one relevant keyword then we’ll create more landing pages for your brand. 

Importance of Updating Website Regularly – IosAndWeb Technologies

With innovative technologies, every small and big business is getting online and has a website for an online presence. Having a website is not sufficient, for the better results you have to keep it up to date. Updating the website regularly has great significance and there are plenty of benefits of updating your website regularly. 


In an updated website SEO strategies also perform well. IosAndWeb Technologies works for giving your business an attractive and effective online presence and fulfill all your Web Designing needs under one roof. The content of the website plays a vital role in the success of any business. 

Here are some top benefits of updating the website regularly. 

  • Good Image On WWW

An updated website develops great goodwill on the World Wide Web. Your website is the face of your business and gives an identity to your brand or organization. A fresh and updated website also loved by the visitors. 

  • Recognition of Old Content

The regular visitors of your website can easily differentiate between the new and old content. If you will not update your website on time, the visitors may feel it is not useful to visit your website again. To get more traffic on your website keep your website updated. 

  • Responsive Web Design Techniques

Get your website designed with responsive web designing techniques so that it will fit all the devices. The web design must be mobile-friendly because 80% of people use mobile phones to search for things. 

  • Good Social Media Marketing 

Social media marketing is not a thing that needs an introduction. It is the best way to promote your blogs and generate informative content for your brand on social media platforms. An updated website helps in generating relevant results through social media marketing. 

  • Beneficial For Content Marketing 

Updated website content and information brings more leads and conversions for your brand. People get to know more about your brand if you keep its content updated and also improve your search engine ranking. Hire a renowned agency like IosAndWeb Technologies for Content Marketing Services and increase sales of your business. 

  • More Business Exposure

Every website needs to have a solid online presence and regularly updating your website will give your business more exposure and users will get to know more about it. SEO performs well on new content rather than the old ones. 

  • Sales Opportunities 

The updated website is easy to find on the internet for the users and also helps in developing effective internet marketing campaigns for your brand. You will get more sales opportunities because people will start taking interest in your products & services. 

  • Brings Growth

An updated website brings more visitors and with more visitors your sale will increase, this way your business leads to growth. People are using the internet regularly and everything is getting online, to get success and more profits keep your website content updated. The increase in sales will also help you in expanding your business on a large scale. 

Hire IosAndWeb Technologies for Digital marketing as well as web designing services, they will give you their services with their complete potential and leads your business to grow. modern-web-design-concept-with-flat-style_23-2147935005

Ways to Increase Traffic With Digital Marketing – IosAndWeb Technologies

Do you know the opportunities and threats of your business? Do you know how the businessmen are leading in their niches? Do you know what strategies they use to stay on lead?

In this world of technology if you want to get success then you need to have great digital marketing strategies. Now you must be thinking about what kind of strategies I need to construct. There are many ways to get traffic with digital marketing. Let’s take a glance: 

  • Website

To create leads for your business on the internet you need to have a website. With the website, you will create your business’ presence on the web. This will help you in bringing new customers to your brand and will also develop your business reputation. Create a well-optimized website, add informative content about the company and its products & services that will bring relevant traffic to your website, and boosts the conversion rate. As every business is different then the digital marketing strategies will also be different. One solution does not fit all and everyone uses different plans to create a different website. You can make a difference from other websites by adding some uniqueness to the design and your business goals on your website. The main things that you need to consider while creating a website are: 

  • The website should be mobile-friendly.
  • It should be relevant to the targeted audiences.
  • Mention the business’s social media pages on the website.
  • Add a call-to-action button. 
  • Social Media

Today’s generation is badly addicted to social media, let’s take advantage of this addiction. Social media is fascinating for individuals but it is a little challenging to use it for businesses. Advertising your business on social media platforms is a great opportunity but you need to have innovative social media marketing strategies to get success. Very few people are here who develop successful marketing strategies for social media. To get success, hire some social media experts from the reputed agency or freelancer who will generate interesting stuff for their viewers and bring them to your site. 

  • SEO and Content

SEO friendly content is the king. Content and SEO both have so much significance in the digital world. Great SEO strategies will help you in bringing your business higher in the ranking on the search engines. You need to conduct keyword research in your business niche and develop successful marketing strategies. As a layman, you can not deal with SEO, so it is better to hire professional SEO experts from renowned agencies like IosAndWeb Technologies. They will develop high quality and SEO friendly content for your brand that will generate relevant traffic and increase conversions. Blogs, articles, infographics, newsletters, eBooks, white paper, etc. are all forms of content. 

These are few and important ways of growing traffic with digital marketing that you can use to get leads for your business in the digital world. Digital marketing is not a one-time solution you need to keep working on it to maintain your position on the internet. Develop content marketing strategies at the beginning of the month and keep posting as per the plan.