Search engine optimization (SEO) refers to a bunch of activities that are done to get a high ranking on the search engine results page. Now every business is getting online and all businessmen desire to have an influential website as a face of their business. As the websites are increasing over the internet, the competition is also getting cutthroat. Conducting keyword research and generating engaging content becomes difficult. You must hire SEO experts to get SEO services for your website. In this article, we will make you familiar with the top on-page SEO practices for your website in 2020.
While creating content for your website never forget to add Rich snippets in your content, it is a very important SEO practice for your website. Rich snippets and Featured snippets became critical for your website because Google’s content citation strategy gives huge importance to rich snippets.
Begin with a keyword research
The title tag of your page informs the search engines about your page and website. This way the search engines get to know about your page and about its whole content. Search engines show results for the relevant keywords associated with your content. All the keywords and phrases are highlighted by the search engines that are being searched on the search engines by the user. In this way, the visibility of your website gets boosted and will increase the overall click-through rate.
The meta description of your page tells the search engines about what your page is. To get high ranking you must focus on creating accurate meta descriptions that will attract the users to click on your website link. Create compelling meta descriptions but not more than 160 characters.
Create Unique and High-quality content with targeted keywords
Generate fresh content with targeted keywords for your website that will help you in achieving a high ranking on search engines. While generating content don’t stuff too many keywords in your content. Add internal and external links in your content for your website. Internal links refer to links of your social media pages or other related pages of your website. External linking refers to adding links on other high authority websites by guest posting. Avoid posting duplicate and copied content.
Internal Website Linking
Create internal links for your website like creating related pages and landing pages. If the user clicks on the links he/she will land to the other page of your website. Creating landing pages is must because it will strengthen the keywords of your website and enable the users to roam across your website.
Every image you add in your content must be tagged appropriately. Adding an alt tag will optimize your images and become good for accessibility. Give an SEO friendly file name to your images.
Having a website is of no use if you are not maintaining it properly. If you feel that you don’t have time to manage your business online then get SEO services from a reputed SEO agency. They will surely keep your website updated and will help you in achieving a high ranking on search engines. IosAndWeb Technologies is a leading SEO agency in delivering high-quality SEO services at affordable rates.