Today the whole world revolves around the internet and every individual is using the Internet for their personal or professional purposes. For constructing a great online reputation every business organization is using the latest SEO techniques. The entire website rankings can be improved by rich media. Everyone doesn’t know about rich media and its benefits. This is proven by research that people prefer to watch videos and other visual content rather than reading text on the internet.
Rich Media has a great significance in SEO Services. It helps in bringing and engaging more users with your brand. Rich media includes videos, images, social media embeds, infographics, interactive content like polls, digital quizzes, eBooks etc.
About Rich Media
Rich media is a digital marketing and advertising term that can be used for a website’s page advertisement by creating videos, audio content, and other downloaded programs that will interact with the user instantly.
The Major Benefits of Rich Media
Rich Media gives plenty of benefits let’s have a glance:
Engage More Consumers
The major boon of Rich media is that it attracts more users and is helpful in engaging more customers with your brand. While visiting the Internet users pay more attention to the visual content and that becomes helpful in getting high ranking in SEO.
Increase Website Traffic
The more visual content will bring more website visitors and ultimately that will increase leads & sales and profits. The main things that you can use to enhance the engagement of users with your brand are by adding videos, social media buttons, carousel, mapping tools, etc.
Better Click-Through Rate
Rich Media always works for better SEO. A study has already proven that the Click-through rate of links with rich media has a 61% click capture rate. The website with rich media content has more chances of better ranking in the Search Engine Results Page.
Rich Media Banner Interaction
There are 80% of people that search for things before purchasing on the internet via their mobile phones. Rich media banners are more interactive than other standard banners and people are likely to click more on them.
Role of Rich Media in SEO
It is natural human behavior that they get attracted more towards visual stimulants instead of written text, that’s why adding images and videos for the website is significant. The advertisers can use images and videos for the improvement of SEO campaigns. It has seen in the last few years that people are likely to respond faster on their Twitter and Facebook posts rather than any other social media platforms. For better rankings on Google, advertisers should use rich media with the written text while developing the campaigns.
For the development of SEO campaigns for your website, you must hire IosAndWeb Technologies that will give you SEO services and other Digital Marketing services. To get better rankings on the search engines the advertisers will use rich media like videos, audio files, and images for your brand.