Rich Media and Its Use in SEO – IosAndWeb Technologies

Today the whole world revolves around the internet and every individual is using the Internet for their personal or professional purposes. For constructing a great online reputation every business organization is using the latest SEO techniques. The entire website rankings can be improved by rich media. Everyone doesn’t know about rich media and its benefits. This is proven by research that people prefer to watch videos and other visual content rather than reading text on the internet. 


Rich Media has a great significance in SEO Services. It helps in bringing and engaging more users with your brand. Rich media includes videos, images, social media embeds, infographics, interactive content like polls, digital quizzes, eBooks etc. 

About Rich Media

Rich media is a digital marketing and advertising term that can be used for a website’s page advertisement by creating videos, audio content, and other downloaded programs that will interact with the user instantly. 

People having websites on the internet are always on the lookout for new marketing techniques to grab the user’s attention. To open the visual content, the user needs to have Flash and JavaScript in his computer system. Basically, rich media can be defined as using more videos and images content to make your brand more actively on the internet.

The Major Benefits of Rich Media

Rich Media gives plenty of benefits let’s have a glance:

  • Engage More Consumers

The major boon of Rich media is that it attracts more users and is helpful in engaging more customers with your brand. While visiting the Internet users pay more attention to the visual content and that becomes helpful in getting high ranking in SEO. 

  • Increase Website Traffic

The more visual content will bring more website visitors and ultimately that will increase leads & sales and profits. The main things that you can use to enhance the engagement of users with your brand are by adding videos, social media buttons, carousel, mapping tools, etc. 

  • Better Click-Through Rate

Rich Media always works for better SEO. A study has already proven that the Click-through rate of links with rich media has a 61% click capture rate. The website with rich media content has more chances of better ranking in the Search Engine Results Page. 

  • Rich Media Banner Interaction

There are 80% of people that search for things before purchasing on the internet via their mobile phones. Rich media banners are more interactive than other standard banners and people are likely to click more on them. 

Role of Rich Media in SEO

It is natural human behavior that they get attracted more towards visual stimulants instead of written text, that’s why adding images and videos for the website is significant. The advertisers can use images and videos for the improvement of SEO campaigns. It has seen in the last few years that people are likely to respond faster on their Twitter and Facebook posts rather than any other social media platforms. For better rankings on Google, advertisers should use rich media with the written text while developing the campaigns. 

For the development of SEO campaigns for your website, you must hire IosAndWeb Technologies that will give you SEO services and other Digital Marketing services. To get better rankings on the search engines the advertisers will use rich media like videos, audio files, and images for your brand. 

Some Ways to Optimize A Website For Great Digital Experience – IosAndWeb Technologies

To get a high ranking on the search engines website optimization is mandatory. Nowadays having an online platform for business activities is significant. For the improvement in search engine ranking, it is important to use digital marketing techniques for your business. There are plenty of techniques that digital marketing experts use to optimize a website for a great digital experience. Here some of them we’ll discuss with you.


  • Conduct a strong keyword research 

The entire SEO process begins with strong keyword research. As a layman or a businessman, you need to hire a legitimate agency for SEO services. They will comprehend your business objectives and google algorithms and find the most trending keywords in your business industry. Finding suitable keywords for your brand is essential before launching your website then it will help you in getting faster results. SEO results are not always consistent, they keep on changing so you need to have a complete record of the latest SEO results. 

Google’s keyword planner is a great tool to find suitable keywords for your business industry, you just need to begin with your business industry and the targeted location. You will get a set of keywords in your industry that people are using for searching your services on the search engines. It will show you the frequency of search and the competition among the keywords. The best way would be to go for low competition keywords and higher search numbers. 

  • Create unique content by using relevant keywords 

The content of the website has a great impact on the website visitors and it is also helpful in digital marketing. To maintain your position in the overall ranking and be in the Google listings, you need to develop unique and high-quality content for your website. Your content should contain the relevant keywords and it should be stuffed naturally in the content. The main aim of the content creation is to provide relevant information to the genuine audiences. Never consider your content as a stepping stone for your website, with this you can lose much. Keep working on the keywords and use them in your content regularly. The more reliable, readable, informative, and unique content will improve your search engine ranking. 

  • Keep on Tracking the Loading Speed

The new innovative technologies and coding languages have already reduced the loading time of the websites up to some extent. Most often, the website speed gets reduced because of more data. Google always shortlists the website with low loading speed. Therefore, it is mandatory to keep a check on your website loading speed to achieve a high ranking on Google and other search engines. It is not only about the home page of the website, in fact, but it is also about all the pages that your website has. 

  • Use Landing Pages

For website optimization, landing pages have a great significance but for better results, you need to stuff the right keywords in your content. If you develop a social media marketing strategy or other promotional strategies then using correct keywords is mandatory. Include the most relevant keywords in the title and the body content of the website page. 

Hire IosAndWeb Technologies as your landing page designers and SEO experts, they will focus on adding one keyword on one page while designing your landing pages. If you feel that you have more than one relevant keyword then we’ll create more landing pages for your brand. 

Breadcrumbs and Its Benefits in SEO – IosAndWeb Technologies

Breadcrumbs are nothing just a path text which shows the location on the website where you are. They are a very crucial component of the website which tells the visitors their path on the website. Breadcrumbs are little navigation aids that are specially generated for navigation on the website. This also plays a role in helping Google work with how your site is structured. These navigational aids are clickable on the website which helps in making the easy ways and makes the access easy on the website. Breadcrumbs contain great significance in SEO services. Let’s discuss its benefits in SEO: 


Breadcrumbs give plenty of benefits in SEO but here we have just shortlisted a few. 

  • Lower the bounce rate

Bounce rates refer to the percentage of the visitors viewing the page of the website and moves away from the page after seeing it. Nowadays due to the efforts of developers and marketers, every search became organic and you can directly search it on Google and enter into any page of the website. It is not compulsory to enter the homepage of the website. Searchers can search for any of the services on Google and the result page will show the specific services pages in the results. This way any page could be the entry page. Therefore breadcrumbs help in decreasing the bounce rate of the website by allowing visitors to enter into their website from any page. 

  • Boosts User Experience 

Breadcrumbs also help in boosting the user experience of the website. If any website provides navigation aids to the visitors then that website will be considered as the best website. Breadcrumbs don’t take much but you can achieve success by making your visitors happy by showing them the path on your website. It will enhance the overall user experience and also boosts access to your website. Visitors need not use the back button on the website. 

  • Google loves breadcrumbs 

Breadcrumbs are very beneficial for Google because as it helps the visitors in finding the path, it also helps Google in finding the relevant information about your website. Google gets help in structure your site with the breadcrumbs. Google also used breadcrumbs in the search results to add value to your search. 

Why use the breadcrumbs?

Who likes to get lost? People will get lost on your website and will not find their way on your website if you don’t use breadcrumbs. Breadcrumbs are the best way to show the path to the visitors of the website and enhance the user experience. Breadcrumbs are nothing but the links that provide guidance to the users to check their paths on the website. They will surely increase your website traffic and visibility on the internet. Adding breadcrumbs to the website will also decrease the bounce rate of your website.

Ways to Increase Traffic With Digital Marketing – IosAndWeb Technologies

Do you know the opportunities and threats of your business? Do you know how the businessmen are leading in their niches? Do you know what strategies they use to stay on lead?

In this world of technology if you want to get success then you need to have great digital marketing strategies. Now you must be thinking about what kind of strategies I need to construct. There are many ways to get traffic with digital marketing. Let’s take a glance: 

  • Website

To create leads for your business on the internet you need to have a website. With the website, you will create your business’ presence on the web. This will help you in bringing new customers to your brand and will also develop your business reputation. Create a well-optimized website, add informative content about the company and its products & services that will bring relevant traffic to your website, and boosts the conversion rate. As every business is different then the digital marketing strategies will also be different. One solution does not fit all and everyone uses different plans to create a different website. You can make a difference from other websites by adding some uniqueness to the design and your business goals on your website. The main things that you need to consider while creating a website are: 

  • The website should be mobile-friendly.
  • It should be relevant to the targeted audiences.
  • Mention the business’s social media pages on the website.
  • Add a call-to-action button. 
  • Social Media

Today’s generation is badly addicted to social media, let’s take advantage of this addiction. Social media is fascinating for individuals but it is a little challenging to use it for businesses. Advertising your business on social media platforms is a great opportunity but you need to have innovative social media marketing strategies to get success. Very few people are here who develop successful marketing strategies for social media. To get success, hire some social media experts from the reputed agency or freelancer who will generate interesting stuff for their viewers and bring them to your site. 

  • SEO and Content

SEO friendly content is the king. Content and SEO both have so much significance in the digital world. Great SEO strategies will help you in bringing your business higher in the ranking on the search engines. You need to conduct keyword research in your business niche and develop successful marketing strategies. As a layman, you can not deal with SEO, so it is better to hire professional SEO experts from renowned agencies like IosAndWeb Technologies. They will develop high quality and SEO friendly content for your brand that will generate relevant traffic and increase conversions. Blogs, articles, infographics, newsletters, eBooks, white paper, etc. are all forms of content. 

These are few and important ways of growing traffic with digital marketing that you can use to get leads for your business in the digital world. Digital marketing is not a one-time solution you need to keep working on it to maintain your position on the internet. Develop content marketing strategies at the beginning of the month and keep posting as per the plan.